PRESS RELEASE
Hyve Group Announces Launch of Destination AI, Expanding Leading Supply Chain and Logistics Event into Europe
DHL confirmed as Presenting Sponsor as the new European edition launches with strong commercial momentum
London / New York, 20 May 2026 — Hyve Group today announced the launch of Destination AI, marking the expansion of the recently acquired Manifest brand into the European market. The inaugural event will take place 19–21 October 2027 at FIL, Lisbon.
Building on the success of Manifest in Las Vegas, Destination AI will bring together the full supply chain and logistics ecosystem, including shippers, freight forwarders, 3PLs, carriers, ports and terminals, technology providers, startups, and investors. The event is designed to create a high-quality platform for connection, collaboration, and commercial growth.
Destination AI has already secured strong early momentum, with DHL confirmed as Presenting Sponsor alongside more than 120 Launch Partners across sponsor companies, investors, shippers, and media partners – demonstrating clear market demand for a dedicated European platform.
Europe sits at the intersection of global trade, regulation, sustainability, and rapid innovation, creating a clear need for a high-quality, curated meeting place for the industry.
“Following our acquisition of Manifest, expanding the brand into Europe is a natural next step. The supply chain and logistics sector continues to evolve rapidly, and Europe is a critical part of that landscape. Manifest has built strong momentum in the U.S., and we’re already seeing clear demand for a European edition of the brand. Destination AI allows us to bring a proven format into a new market while building an event tailored specifically to the needs of the European industry.” Mark Shashoua, CEO, Hyve Group
Destination AI is designed to reflect the unique dynamics of the region, combining the strength of the Manifest brand with a European-focused approach to audience development, content, and commercial engagement. The event will focus on core verticals such as retail and e-commerce, FMCG, automotive and industrial, and pharma and life sciences from key regions including the UK, Germany, the Netherlands, France, and Iberia.
A key point of differentiation is the event’s focus on both the supply chain and logistics sector and the broader technology and innovation ecosystem, bringing together established industry leaders alongside high-growth startups and investors helping to shape the future of global supply chains.
Jay Weintraub, Founder, Manifest, added:
“Manifest was always designed as a global platform. Launching Destination AI accelerates and helps fulfill our vision bringing together the most dynamic, innovative, and diverse leaders in the market under one roof, in an experience unlike any other.”
Spanning two halls at FIL, Lisbon, Destination AI will feature exhibitors, activations, curated networking, hosted buyer programmes, and multiple conference stages. The event places a strong emphasis on audience quality, enabling meaningful conversations and commercial outcomes.
Sophie Ahmed, President, Destination AI, said:
“Europe is one of the most complex and dynamic supply chain markets in the world, with significant innovation. That is exactly why Destination AI is needed. Our focus is on bringing together the right mix of shippers, logistics leaders, investors and technology innovators to create the connections, ideas and partnerships that will help shape the future of the supply chain.”
Destination AI is set to become Europe’s leading meeting place for the supply chain and logistics ecosystem, where innovation, investment and industry come together at scale.
Media & Partnership Enquiries
Laila Hawe
Director of Marketing, Manifest
laila.hawe@manifestevents.com
About Manifest
Manifest is the leading global event for supply chain and logistics technology, bringing together the companies building, buying, and investing in the future of global commerce. The flagship Manifest event takes place annually in Las Vegas and convenes thousands of senior leaders from across the global supply chain ecosystem. Now launching into Europe with the inaugural Destination AI event taking place in October 2027 in Lisbon.