Invite-Only Pre-Conference Lunch + Roundtable Discussion
Booked by a Bot: Is Hospitality’s Data Ready for Agentic Guests?
Why most hotel content (rates, room descriptions, policies, amenities) is still trapped in formats AI agents can't reliably consume, and what structured data readiness actually requires across CRS, CMS, and IBE systems.
What Google's UCP for Lodging and similar agentic booking standards mean for hotel distribution infrastructure, and what hotels and vendors need to build or expose in the next 12 months or less.
The real integration gaps: how CRS/PMS/CRM handoffs break when an AI agent, rather than a human, initiates a booking, modification, or cancellation.
Where the liability and trust boundaries sit when an AI agent acts on a guest's behalf across multiple vendor systems, and who owns the fallback when it fails.
What hotel technology leaders should be asking their vendors today to pressure-test agent readiness, including a practical checklist attendees can take away.